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Private body-composition coaching · women 40+ on GLP-1

Lose the fat.
Keep the shape you wanted.

Private body-composition coaching for successful women 40 and beyond who are on a GLP-1 and want a strong, shapely result—with a dedicated specialist guiding the training, nutrition and ongoing adjustments.

Six months of private coaching. The first month is risk-free. The three after are on us.

Train · Eat · RecoverOne named coach20 places per window

Line drawing of a confident woman flexing her arm

How your six months work

Here is exactly what happens after you join.

  1. First

    We learn how you live

    Within 24 hours of joining, a deep onboarding with your coach: your schedule, equipment, the food you love and hate, your appetite, cooking, travel, family, the injuries you’re cleared for and what you refuse to do. We take your starting measurements the same week.

  2. Next

    Your plan starts within 72 hours

    Training, nutrition and recovery built around all of it and delivered in phases, so each part lands when you’re ready for it. You get revisions until it feels like yours.

  3. Then

    Your coach adjusts it with you

    A weekly check-in, changes every one to two weeks and within 48 hours of any dose change or plateau. On day 21 you get your first progress report, so you can see what the scale can’t show.

What you get

  • 1 named coach
  • 24 h to your onboarding
  • 72 h to your plan
  • Weekly check-ins
  • 1–2 week adjustments
  • Day-21 progress report
  • Monthly review call
  • Quarterly Physician Brief
  • $150 scan credit each quarter
  • 3 months of maintenance, free
See a sample plan →

If you’ve caught yourself thinking…

You’re doing everything right. So why doesn’t the mirror feel like a win?

  • “My arms are smaller—but softer, not toned.”
  • “People tell me I look great. Then they ask if I’ve been sleeping.”
  • “Some days I barely eat. I have no idea if what I do eat is enough.”
  • “I run everything else in my life. Why can’t I figure this part out?”
  • “I’m exhausted by mid-afternoon, and I never used to be.”
  • “What happens when I stop? Everyone I know gained it back.”

None of it is in your head, and none of it is a failure. It is what happens when the weight comes off and nobody is coaching the rest.

Up to 40% of the weight lost on GLP-1 medication can be lean tissue—muscle, not fat—when nobody is coaching the rest.1

Anyone can lose weight now. The quality of the weight loss is what you look like when you’re done.

Uncoached, somewhere between a quarter and two-fifths of what is lost on these medications is lean tissue. That is the deflated look everyone is now paying to fix afterward: smaller, softer, tired, older.

We have seen it first-hand. People losing their energy, looking like a shell of themselves—what started as a dream ending as a nightmare, just because losing fat is only half the story.

We are the prevention side.

Three stages showing a woman before GLP-1 weight loss, after weight loss alone, and after combining weight loss with resistance training
Before GLP-1 Weight loss alone Weight loss with coaching

What the scale cannot show you

Same medication. A very different result.

Two women can lose the same amount of weight and look completely different at the end. The difference is what happened underneath: how much muscle stayed, whether the food supported it and whether her body spent those months under constant stress.

The medication handles the weight. We handle the body you’re left with.

What our members say

In their own words.

Real members, shared with their permission. Only spelling and punctuation tidied.

Kept it off after stopping

“After 3 months on semaglutide I was losing weight but didn’t have any idea what I was doing. I tried eating what my idea of healthy was and moving, but I didn’t have the mental capacity to learn everything about training and nutrition to feel confident I was doing the right things. I applied and got accepted for the January group. Such a load came off my shoulders just from knowing someone who had a lot of experience in this was guiding me. I just finished my maintenance phase and I love how I look. My husband and friends keep complimenting me, and my body keeps looking better even after stopping semaglutide, from the exercise and lowering stress.”

Olivia W.January group · finished maintenance
Picky eater, trains alone

“I was skeptical about the personalization aspect initially, but honestly all of the training, nutrition and recovery was tailored to what I like. I am rather picky with what I eat, and I don’t like to train around others. Simon took all of this into account and made me a program that fits me perfectly. Three months in, my little sister decided to start coaching. She loves group classes and is a foodie, and her program looks nothing like mine. We are both loving the results. We are both extremely impressed with the individual care put into every single program.”

Harper I.Coached by Simon
Plan the same day

“I had a hunch that I wasn’t doing something right just by the way I ‘felt’ while losing the weight. I pulled the trigger and I loved Simon as a coach. I got the first part of my program and nutrition plan immediately after submitting my preferences, and they were tailored to what I wanted. The communication was flawless and natural; we sometimes ended up chatting about things in general. I learned so much about nutrition and taking care of myself. If I had known the whole process would be this good for me, I would have started a year earlier.”

Hannah G.Coached by Simon
Not an active person before

“I genuinely had no idea how many things I was doing wrong and the effect it had on my body before they were pointed out by Lisa. Despite the plans being done perfectly and in detail, I was being a pain and asking a bunch of questions out of curiosity, and she was so kind and explained everything: why and how it worked. I learned a ton about general well-being, working out and nutrition planning in just 6 months. I was at the end of my journey when I signed up and I wish I’d had more. I was very much not an active person, and now I’m interested in meal planning, working out and just being active in general. Huge thanks to everyone involved in this whole program.”

Julia D.Coached by Lisa
Better than the expensive one

“The nutrition plan alone was better and way more personalized to what I like than the other professionally done, obscenely expensive one I bought, which had no iterations on top. Here I got 2 iterations until I was happy with how it looked, which led to a way better nutrition plan, and everything else on top of that with the training and recovery protocol, and months of coaching, for less.”

Mary C.Training, nutrition & recovery
Helped before she enrolled

“I have so much love for the whole team. They helped me a ton even before I was able to enroll. I was not happy with how I looked after finishing Wegovy and going through it myself. They created a custom recovery and maintenance protocol for me without being on the original fat-loss plan, and I already feel and look much better. The attention to detail and customization is second to none.”

Natalia B.Custom recovery & maintenance
Waited three windows

“I was not sure exactly how this would work and it took me a while to apply. I missed 2 windows while deciding, could not apply in time for the 3rd and finally got accepted into the 4th. I wish I had been more decisive and done it sooner. My body feels so much better and stronger. Even my mind feels clearer now. This is something that should be a must, in my opinion, for people on the medication, to make sure we are guided and doing it the right way.”

Alice C.Joined in her fourth window
Mind and body

“I don’t know much about muscle and how much I kept or built, but I know for a fact that I felt so much better mentally and physically with Mia’s training than before. I also loved my final physique. I don’t know how I’d have looked without the coaching, but glad I didn’t risk it and find out.”

Gina R.Coached by Mia

Want to hear it from a member directly?

Several of our members have offered to talk with women who are thinking about joining. Ask, and we’ll introduce you by email, so nobody’s private address ends up on a website.

Ask to talk to a member

What we are most proud of

Every woman who writes to us gets an answer.

Thousands of women who couldn’t get into our monthly private body-composition coaching, for all kinds of reasons, still had questions—and contacted us. We answered and helped every single one of them. For some, we created custom, shorter programs that fit their lifestyle. Others we helped by sharing our experience and a piece of advice for what they were going through.

Whether you have a one-off question about something you’re going through or would like to ask about a custom program, just send us a message. One of our coaches, who have spent their lives helping women just like you, will answer—usually within one business day.

Can’t apply right now? Weren’t accepted for this window? This is for you too.

What is it about? (optional)

We use your email only to reply to you.

Why keeping muscle matters.

You wanted to lose fat. Muscle is what makes the result look toned, feel capable and last.

01

Beautiful posture

Your trunk, hips and upper back decide the way you stand. Keeping them strong keeps your shoulders open, your chest lifted and your new shape carried with confidence—not rounded and folding in.

02

Protection from injury

Muscle works like the shock absorbers on a car. It steadies each step and takes load off your joints, bones and ligaments—which matters more with every year after forty.

03

A firm, curvy shape

The toned look you hoped to see comes from muscle beneath the remaining fat and skin. It creates shape through your hips, legs, arms and waist and gives your skin structure to sit over.

04

Easier to stay lean

Muscle uses energy even while you sit. Keeping it gives you a far better foundation for holding your result when your appetite returns or you stop the medication.

What this is

One coach. Three pillars. Built around you.

A private body-composition coaching program for women 40 and beyond who are currently losing weight on a GLP-1. We help with everything from training to nutrition, tailored to you. We adapt to your appetite and the food you like, to the exercises you can do and the ones you enjoy. Your coach specializes in women on GLP-1 medications—nothing else.

Pillar 01

Train

Training built for a body in rapid weight loss.

Your muscles need a reason to stay. Your coach builds every session around what you can do today, the equipment you actually have and the movements you enjoy—at home or in the gym—and progresses it as you get stronger.

  • Home or gym, any starting level
  • Menopause-aware programming
  • Built around cleared injuries and what you refuse to do
Pillar 02

Eat

Nutrition built for a suppressed appetite.

Small, protein-dense meals. Liquid protein for the days when eating is hard. A plan for rough days and dose increases. Built from food you already like and the meals your family already eats.

  • Portions you can actually finish
  • Rough-day and dose-increase eating
  • Your preferences and family meals built in
Pillar 03

Recover

Sleep and stress—the pillar that decides whether you lose muscle or fat.

The one most coaches never touch. It is the reason ours is different.

  • Sleep that actually restores you
  • Stress and cortisol kept down
  • A plan built on what you enjoy
Why it matters so much ↓

Pillar 03 · Recover

Chronic stress and poor sleep make you lose muscle instead of fat.

It is not a theory. Our coaches have watched it happen again and again: the woman who is exhausted and constantly stressed loses more muscle, even when her food and training look right on paper.

There is a real physiological reason for it. Stress and negative emotions raise cortisol, one of the most damaging hormones when it is released consistently. It leads your body to hold on to more fat, lose more muscle and sleep worse—and with that comes the hollow, drained face look.

We also found a direct correlation between how happy people are after their weight loss and how likely they are to gain the weight back, which is exactly what we are trying to avoid. That is why a big part of our coaching is helping you do things you like.

This is the third pillar of our program, and the one most regular coaches neglect. They are done once the program is finished. We set the goal for life—because keeping cortisol down is how your results stay, even after you stop the medication.

Sleep

A wind-down and sleep routine that fits your real evenings, and training planned around the nights that went badly.

Stress

Cortisol-lowering habits that survive a busy calendar—not another thing on your to-do list.

Enjoyment

Training and food you actually look forward to, because the plan you like is the plan you keep.

Energy

Your week shaped around dose days, low-appetite days and the days you simply have less in the tank.

How the coaching runs

Measured, adjusted and never left to drift.

Your body changes every week on this medication. A plan written once and left alone is already out of date. So yours is not.

See what the scale hides

A monthly progress report from your photos, measurements, weight trend, strength numbers, adherence and energy. You see the shape you are building, not only the pounds you are losing. An optional body-composition scan adds the full picture.

Adjusted every one to two weeks

Your training and nutrition are revised every one to two weeks—and within 48 hours of any dose change, plateau or coming off the medication.

A mode for every medication phase

Titration, plateau, dose reduction, coming off. Each phase asks something different of your body, and your plan changes with it.

Built for real life

Travel mode for trips. A chaos-week version for the weeks that fall apart. And your coach remembers what you like, what you don’t and what worked last time.

Sample plans

This is what “personal” actually looks like.

Every plan starts from her preferences, not from a template. Here is part of a Phase 1 plan for one member profile: she trains at home, won’t set foot in a gym and would rather drink breakfast than eat it.

Training · Phase 1 · weeks 1–4

Home strength plan

Built for her

Her preferences

Where
At home only, no gym
Sessions
2–3 a week
Time
Under 40 minutes
Equipment
Resistance bands, two 8 lb dumbbells, a towel, a sturdy chair
Joints
Sensitive knees: no jumping, no deep lunges
Likes
Slow, controlled moves with music on
Medication
Week 10 on semaglutide, injection on Thursdays
Mon

Session A · Glutes and legs

35 min · floor, chair, band

  1. Towel hamstring curlsOn the floor, heels on a towel: lift your hips, slide the towel in and out.towelfloor
    3 × 8
  2. Banded glute bridgeBand just above the knees, two-second squeeze at the top.band
    3 × 12
  3. Chair sit-to-standHold one dumbbell at your chest. Tap the chair, don’t flop.chairdumbbell
    3 × 10
  4. Band glute kickbacksHold the back of the chair for balance and kick back slowly.bandchair
    3 × 12 each leg
  5. Band side stepsStay low, small steps, knees soft.band
    2 × 12 each way
  6. Calf raises at the chairUp for one, down for three.chair
    2 × 15
Wed

Session B · Arms, back and posture

30 min · band, dumbbells, floor

  1. Band bicep curlsElbows pinned to your sides, slow on the way down.band
    3 × 12
  2. Band rows from the doorShoulder blades back and down: this is your posture muscle.band
    3 × 12
  3. Dumbbell floor pressLying on the floor, elbows at about 45°.dumbbellsfloor
    3 × 10
  4. Band pull-apartsArms straight, squeeze between the shoulder blades.band
    3 × 15
  5. Seated dumbbell pressSit tall on the chair, press up and slightly back.chairdumbbells
    2 × 10
  6. Dead bugLow back stays pressed into the floor.floor
    2 × 8 each side
Sat

Session C · Full body (optional)

25 min · only on good-energy weeks

  1. Circuit, 3 roundsTowel curls × 8, band rows × 12, sit-to-stand × 10, floor press × 10.towelbandchairdumbbells
    3 rounds
  2. Easy walkOutside if you can. Conversation pace.walk
    10 min

Injection day and the day after: rest or a 20-minute walk. If Saturday still feels heavy, Session C becomes a walk and five minutes of mobility. Nothing skipped, just swapped.

How it grows: every two weeks your coach adds reps, slows the tempo or moves you to a heavier band, based on your check-ins.

Nutrition · Phase 1 · week 1

Small-appetite eating plan

Built for her

Her preferences

Appetite
Full after a few bites
Protein target
About 100 g a day, over 4 small meals
Mornings
A smoothie over a meal, every time
Loves
Greek yogurt, berries, salmon, rice, cheese, iced coffee
Won’t eat
Eggs, red meat
Textures
Soft and smooth. No cottage cheese, no big salads
Cooking
20 minutes max on weekdays. Family dinner 4 nights a week
Dose day
Thursday: liquid first

Monday

  1. Morning
    Berry vanilla protein smoothieGreek yogurt, frozen berries, vanilla protein, milksip it
    32 g
  2. Midday
    Small salmon rice bowlFlaked salmon, jasmine rice, cucumber, soy-ginger10 min
    26 g
  3. Afternoon
    Iced protein latteCold brew poured over a vanilla protein shakesip it
    25 g
  4. Evening
    Family fajita night, her plateChicken, soft peppers, one small tortilla, cheesefamily dinner
    24 g
Protein today107 g of ~100 g

Tuesday

  1. Morning
    Mango-lime skyr smoothieSkyr, mango, lime, a scoop of proteinsip it
    28 g
  2. Midday
    Turkey and cheese roll-upsWith crackers and a handful of grapesno cooking
    22 g
  3. Afternoon
    Honey Greek yogurtWith a spoonful of granola on top2 min
    17 g
  4. Evening
    Shrimp stir-frySoft rice noodles, mild garlic sauce15 min
    28 g
Protein today95 g of ~100 g

Wednesday

  1. Morning
    Chocolate peanut smoothieChocolate protein, peanut butter, banana, milksip it
    30 g
  2. Midday
    Chicken and rice soupFrom Sunday’s batch, reheatedbatch-cooked
    22 g
  3. Afternoon
    Snack boxTurkey slices, cheddar cubes, crackersno cooking
    18 g
  4. Evening
    Family taco night, her plateTurkey mince, soft tortilla, cheese, mild salsafamily dinner
    26 g
Protein today96 g of ~100 g

Thursday Dose day · liquid first

  1. Morning
    Strawberry-banana protein smoothieMade thin, sipped slowly through the morningsip it
    30 g
  2. Midday
    Bone broth mug and string cheeseWarm, easy on the stomach2 min
    17 g
  3. Afternoon
    Iced protein latteSame as Mondaysip it
    25 g
  4. Evening
    Soft salmon and mashed potatoA small plate. Stop when you’re done.soft
    24 g
Protein today96 g of ~100 g

Friday

  1. Morning
    Berry vanilla protein smoothieHer favorite, so it repeatssip it
    32 g
  2. Midday
    Tuna mayo in a soft wrapWith cucumber sticks on the side5 min
    24 g
  3. Afternoon
    Frozen yogurt barkGreek yogurt, berries, a little honeymade Sunday
    15 g
  4. Evening
    Salmon teriyaki with riceFamily portion, her plate kept smallfamily dinner
    28 g
Protein today99 g of ~100 g

Saturday

  1. Morning
    Overnight protein oatsSoft, with berries, made the night beforesoft
    28 g
  2. Midday
    Lunch outGrilled fish or chicken and a side she likes. Leave the rest.eating out
    30 g
  3. Afternoon
    Iced protein latteCafé version: cold brew and a protein shakesip it
    25 g
  4. Evening
    Chicken noodle soupA small bowlbatch-cooked
    20 g
Protein today103 g of ~100 g

Sunday

  1. Morning
    Yogurt parfaitGreek yogurt, berries, granola5 min
    24 g
  2. Midday
    Family roast chicken, her plateChicken, soft potatoes, gravyfamily dinner
    32 g
  3. Afternoon
    Chocolate protein puddingMade in two minutes, eaten cold2 min
    20 g
  4. Evening
    Half a mango-lime smoothieOnly if she wants itsip it
    14 g
Protein today90 g of ~100 g

Not feeling it? Swap any meal for chocolate protein milk (25 g) or a protein pudding (20 g). A skipped meal is swapped, never just missed.

Your first version is a draft. You get revisions until it looks like food you actually want to eat.

Progress report · day 21

What the scale can’t show

Before your second month

Weight

−7.2 lb

184 → 176.8 lb

Waist

−1.8 in

35.5 → 33.7 in

Sit-to-stand in 30 s

15

Start: 11

Band rows

14 reps

Start: 10 reps

Protein, daily average

94 g

Target: 100 g

Sessions done

8 of 9

2–3 a week planned

Sleep

7.1 h

Start: 6.4 h a night

Energy

7 / 10

Start: 5 / 10

Your coach’s note

Strength is going up while the scale comes down. That is exactly what we want to see, and it tells us the weight you’re losing is mostly fat. Protein runs a little short on Thursdays, so we’re adding a second smoothie on dose days. Your sleep has improved since the earlier wind-down, so keep it.

Next two weeks

  • A heavier band for rows and bridges
  • A second smoothie on dose days
  • Session C on good-energy Saturdays

Sample plan and illustrative numbers. Yours is built from your own onboarding, your equipment and your doctor’s clearance.

Strength that belongs in real life

You do not need to become a gym person.

You need enough strength to carry the suitcase, climb the stairs, stand tall in your clothes and move through the day without feeling fragile.

Never lifted a weight? Good—many of our women hadn’t. Your plan starts at your actual level and is built around the life you already have. The point is not to spend your life working out. The point is to keep living it, fully, while your body changes.

A smiling woman confidently carrying a suitcase
Strength you notice outside the gym.

Who we are

Coaches who only do this.

We take proof over assumption.
2021
Coaching the first women on GLP-1 for weight loss
40+
Women in their 40s, 50s and beyond—only
20
Places per window, so every woman gets real attention

In 2021, we gathered the best coaches specializing in training and nutrition for women in their 40s, 50s and beyond, and we started working exclusively with the first women to use GLP-1 medications for weight loss. We knew the life-changing potential of the medication, and we were determined to learn everything about how your body responds to it and what works best to get you the result you want. Over the last half a decade we have learned what works and what doesn’t, and found the best custom approach for the women we serve.

Why women only? Why 40 and beyond?

It is the question we get most. The reality is that when you want to help someone in the best way possible, you need to specialize—and at the time we didn’t have the resources to learn how training and nutrition need to work for anyone else. As our team has grown, we have started learning about and training women in their 20s and 30s too, but we won’t open a program for them until we know the best way to help them, with concrete proof and hundreds of women helped. We take proof over assumption. That is what we have built over the last five years.

Our bodies are different. You wouldn’t expect to put on someone else’s shoes and find them comfortable—so you can’t expect a program built for someone twice your age, or for a man, to fit you either.

So if you are a woman 40 or beyond who has recently started a GLP-1 medication, this place was built exactly for you. We can help you through this journey better than anyone else, because everything here exists to serve you and women like you.

We take your worries with the utmost importance. Even when we can’t accept an application for the current window, we give you as much information and as many resources as we can, so you reach the body you’ve been dreaming of while becoming a better version of yourself: more youthful energy, more desire and more love for life.

Your doctor and your coach

Everything medical stays with your doctor. Everything else is ours.

Your doctor

  • Prescribes and doses your medication
  • Diagnoses and treats
  • Decides when you change dose or stop

Your coach

  • Your training, food, sleep and stress
  • Your measurements and progress
  • Your plan through every medication phase

The Physician Brief

Once a quarter we write a one-page summary of your training, nutrition and body-composition progress for you to hand to your prescribing doctor, so the person managing your medication can see what the rest of your body is doing.

We don’t prescribe, dose, diagnose, sell supplements or replace your physician. Every member completes a medical clearance and pre-exercise screen at onboarding. No wearables to buy, no meal delivery, no in-person anything—your coaching is private, remote and fits around your life.

What happens when you join

Everything that happens, and when.

  1. Today

    Apply in two minutes

    A few quick taps and two short questions. No payment and no call to book, unless you’d like one.

  2. Within 1 business day

    We reply

    A coach reads your application personally and replies by email, or calls you if you asked. If you’re accepted, your agreement and a secure payment link arrive by email.

  3. Within 24 hours of joining

    Meet your coach

    Deep onboarding: your schedule, equipment, food, appetite, cooking, travel, family, cleared injuries, goals and what you refuse to do.

  4. Within 72 hours

    Your plan starts

    Phase 1 of your personalized plan: the food you eat, the workouts you do and the recovery habits you choose. Revisions until it feels right.

  5. Every week

    Your check-in

    About five minutes: a few numbers and how you felt. Your coach adjusts the plan every one to two weeks.

  6. Day 21

    Your first progress report

    Measurements, strength, sleep, energy and protein against your starting point, so you see what the scale can’t.

  7. Day 25

    Your review

    Your coach walks you through the report. Stay or go, your call, and nothing owed if it isn’t right for you.

  8. Month six

    Your transformation report

    Six months of photos, measurements, strength and scans, side by side. Then maintenance begins, and your first three months are free.

Is this for you?

Honest about who this is for.

It’s for you if

  • You’re 40 or beyond and on a GLP-1, or starting one soon
  • You want to lose fat and keep your shape, strength and energy
  • You’d rather have a person who knows you than another app
  • You’re ready to follow a plan built around your life

It’s not for you if

  • You’re not on a GLP-1 and not planning to be
  • You’re under 40, for now
  • You only want a meal-plan PDF and no coach
  • You won’t do any strength training at all. We start gently, but it isn’t optional
  • You want someone to manage your medication. That’s your doctor

What we’ll ask of you

  • 2–4 training sessions a week, at the length your plan sets
  • A weekly check-in: about five minutes
  • Rough food notes or photos when your coach asks
  • Measurements and photos at the start, on day 21 and monthly
  • A message to your coach within a day or two of any dose change

Most women spend two to four hours a week, most of it the training itself.

When you come off the medication

The program doesn’t end. It changes.

Whenever you finish—the medication or your six months with us—you move into maintenance: separate coaching built for one job, keeping your weight and your look while your appetite comes back.

It is the phase where most people lose what they worked for. It is also the phase we refuse to leave you alone in.

The Regain Guarantee

Follow your maintenance plan, and if you regain more than 40% of what you lost within six months of stopping the medication, we coach you free until it’s back off.

Without a plan, people who stop semaglutide regain about two-thirds of what they lost within a year.2 Following the plan means your maintenance check-ins, at least 80% of your planned sessions each week and a monthly weigh-in with your coach.

Included for the next window of 20

3 months of maintenance coaching, free.

Maintenance coaching$999 / month
Your first three months$0
You keep$2,997

Confirm your place within 7 days of your acceptance email to keep them. Use them straight after month six, or whenever you come off the medication, even if that is later.

Pricing

One subscription. Everything handled.

No hidden fees, no extra charges, nothing to buy on the side. Every window opens for 20 women.

You never pay on this website. Once you’re accepted, we email your agreement and a secure payment link to the address on your application.

Where most women start

Private Membership

$999per month
six-month program

or $5,400 paid in full · save $594

Your own coach for training, nutrition and recovery, with everything adjusted as your body changes.

  • Deep personalized onboarding within 24 hours
  • Your personalized plan starts within 72 hours, with revisions until it feels right
  • Weekly check-ins and a Day-21 progress report
  • A named coach, messaging answered every business day
  • Plan revised every 1–2 weeks, and within 48 hours of a dose change, plateau or coming off
  • Monthly private review call and progress report
  • Menopause-aware training and nutrition
  • Travel mode and chaos-week plans
  • Quarterly Physician Brief for your doctor
  • $150 body-composition scan credit every quarter
  • Milestone deliveries to your home
  • Month-six transformation report
Apply for Private Membership

Billed monthly, or pay in full and save 10%. First month fully refundable.

By application · limited to six women

Private Concierge

$4,995per month
six-month program

or $26,973 paid in full · save $2,997

Everything in Private Membership, plus:

  • A senior coach who carries only Concierge clients
  • A weekly private call
  • Same-day priority response
  • Extended onboarding
  • Home training setup—equipment allowance, sourced and delivered
  • Premium welcome kit
  • Monthly scan credit
  • A proactive weekly written review
  • Priority continuous adjustments
Apply for Private Concierge

Billed monthly, or pay in full and save 10%. Same 30-day promise.

“The nutrition plan alone was better and way more personalized to what I like than the other professionally done, obscenely expensive one I bought… and months of coaching, for less.”
Mary C., member

How the scan credit works: $150 per quarter. Book a body-composition scan (DEXA or InBody) wherever suits you, upload the report and we reimburse you and analyze it. Entirely optional. No logistics on your side beyond the booking.

The 30-day promise

If it isn’t right for you, you pay nothing.

Start with one month. Take part (your onboarding call and at least three of your four weekly check-ins) and if by day 30 it isn’t right for you, tell us. We refund your $999 in full, and you owe nothing for months two to six.

On day 25 your coach walks you through your Day-21 report and asks you plainly: stay or go? You can also simply email us any time before day 30. If you stay, you don’t need to do anything: that first month counts as month one of your six.

The Composition Guarantee

We protect your muscle, or we rebuild your plan free.

Follow the program for six months. If your scans show that more than 25% of the weight you lost came from lean tissue, we rebuild your plan, rescan you and have a senior coach review every step, free, until you’re back under 25%. Uncoached, that number runs between 25% and 40%.1

Following the program means: payments up to date, at least 80% of your planned sessions each week, your weekly check-ins, and a scan at the start and at month six (your scan credit covers both). A dose change your doctor makes never counts against you.

Our service promise

24 hours to your coach. 72 hours to your plan.

Your onboarding happens within 24 hours of joining, and your personalized plan starts within 72. It arrives in phases, so each part lands when you’re ready for it, and it changes as you do.

Paying in full

Save 10%, even after you’ve started.

Pay $5,400 for all six months instead of $5,994. Started monthly? Switch any time in your first 30 days and the 10% still applies. The 30-day promise covers you either way.

Can’t start this week?

Reserve now, start later.

Hold your place in this window and choose a start date up to 30 days out. Nothing is billed before your start date, and your 30-day promise begins the day you do.

Can’t join right now, or weren’t accepted for this window? Write to a coach—we will still help you.

Questions

Everything women ask us before they apply.

Something not covered? Ask a coach—we answer every message.

Is this medical? Do I need my doctor’s OK?

No, it isn’t medical. We never prescribe, dose, diagnose or advise on your medication—that stays with your doctor. Every member completes a medical clearance and pre-exercise screen at onboarding, and once a quarter we send you a Physician Brief to hand to your prescriber.

I’ve never lifted a weight. Is this really for me?

Yes. Many of our women had never trained before. Your plan starts at your actual level, uses the equipment you have (or none), and progresses only as fast as your body is ready for.

I barely eat. How am I supposed to eat enough protein?

That is exactly what the nutrition pillar is built for: small, protein-dense meals, liquid protein when eating is hard and a separate plan for rough days and dose increases. All of it built from food you already like.

I’m in perimenopause or menopause. Does that change things?

It changes a lot, and we plan for it. Training and nutrition are menopause-aware from day one, and the recovery pillar—sleep and stress—matters even more in these years.

Home or gym? What equipment do I need?

Either works. We build your plan around what you actually have at onboarding. Concierge members get a home training setup sourced and delivered for them.

How much time does it take each week?

Most women spend two to four hours a week, most of it the training itself. Your plan is built around the time you actually have, and a packed week gets a shorter version, not a skipped one. That is what the chaos-week plan is for.

What if my dose changes, I plateau or I stop the medication mid-program?

Your training and nutrition are revised within 48 hours. If you come off the medication mid-program, your coaching continues—that is when it matters most.

How does the 30-day promise work?

Take part in your first month: your onboarding call and at least three of your four weekly check-ins. On day 25 your coach walks you through your Day-21 report and asks whether you want to stay. If it isn’t right for you, say so then, or email us any time before day 30: we refund your $999 in full and you owe nothing for months two to six. If you stay, you don’t need to do anything and that month counts as month one of six.

How does billing work?

Private Membership is $999 a month for six months, billed monthly to a card on file under a simple signed agreement, or $5,400 paid in full (10% off). You never pay on this website: once you’re accepted, we email your agreement and a secure payment link. Started monthly? You can switch to paying in full any time in your first 30 days and still get the 10%. One subscription covers everything: there are no hidden fees or extra charges, and your scan credit is reimbursed to you.

What happens after six months?

If you’re still on the medication, you can continue at a reduced monthly rate. Whenever you finish the medication or your plan, you move into maintenance coaching, and if you joined in this window your first three months of it are free.

Can I start later?

Yes. Reserve your place in this window and pick a start date up to 30 days out. Nothing is billed before then, and your 30-day promise begins the day you start.

Can I talk to someone before I apply?

Of course. Tick “I’d prefer a quick call” on the application and add your number, and a coach will call you. Or send us a message. You can also ask to speak with a current or past member, and we’ll introduce you by email.

What if I regain the weight after stopping the medication?

That is what maintenance coaching is for, and it is backed by the Regain Guarantee: follow your maintenance plan, and if you regain more than 40% of what you lost within six months of stopping, we coach you free until it’s back off.

Why only 20 women per window?

Because private coaching only works if it is private. Every window opens for 20 women so every coach can give every woman real attention.

What if I’m not accepted, or can’t join right now?

Write to us anyway. We answer every message, and for many women we’ve put together shorter custom programs or simply shared the advice they needed. Ask a coach here.

I’m under 40, or not on a GLP-1. Can I join?

This program is built only for women 40 and beyond on a GLP-1, so not right now. But send us a message—we will still point you in the right direction.

Where do you coach?

Coaching is fully remote and currently open to women in the United States.

Can I bring a friend?

Yes. Refer a woman who enrolls and you both get a free month.

The next window

Every window opens for 20 women.

Make sure you submit your application even if you are still unsure about how some things work. We will clear those up together as we go.

Six months of private coaching. The first month is risk-free. The three after are on us.

“I missed 2 windows while deciding… I wish I had been more decisive and done it sooner. My body feels so much better and stronger.”
Alice C., member
Apply—it takes two minutes

Rather ask a question first?

Usually answered within one business day.

1 Share of total weight lost that was lean mass in the DEXA body-composition sub-studies of the STEP 1 trial (semaglutide, about 40%; Wilding et al., NEJM 2021) and the SURMOUNT-1 trial (tirzepatide, about 25%; Jastreboff et al., NEJM 2022). Individual results vary.

2 STEP 1 trial extension: one year after stopping semaglutide, participants had regained about two-thirds of the weight they had lost (Wilding et al., Diabetes, Obesity and Metabolism, 2022).